Addvocate and Trapit Combine Forces, Disrupting the Content Marketing Landscape

SAN FRANCISCO, Dec. 9, 2014 – Addvocate and Trapit, two leading providers of content discovery and curation, social selling, and advocacy services for marketers, today announced the signing of a definitive agreement to merge. The new San Francisco-based company will change the way organizations discover, publish, share, and amplify content across websites, blogs, social networks, newsletters, and other destinations.

Combined, Addvocate-Trapit offers its users a massive content library; artificial intelligence-based discovery capabilities; and the easy, one-click content distribution process of Trapit with the sophisticated employee advocacy capabilities of Addvocate. The merger immediately positions the new company as the only solution that combines all these capabilities. Read the press release

The recipe for
1. A hearty content strategy
Without a strategy, there will be confusion in the kitchen.

2. A heaping spoonful of content sources
With our library of 100,000 vetted sources, you will never struggle to find the tastiest content to serve up.

3. An assortment of publishing channels
Spice up your social networks, website, blog, or mobile application by publishing content to your channels.

4. Your executive curatorial chefs
Choose someone to oversee the cooks in your kitchen.

5. A handful of helpers
Mix in your employee advocates and sales team to serve up your content.

Plan it.
Have your executive chefs choose meaty topics that your audience craves.

Discover it.
Stir in your heaping spoonful of sources, and sift through the content to find only the tastiest treats.

Curate it.
Add a dollop of personalization by mixing in your own commentary.

Share it.
With a single click, serve up your smorgasbord of content to any channel- from major social networks to your website, blog, or mobile application.

Amplify it.
Expedite the content to your helpers so that they can serve up brand-approved content to their social networks.

Analyze it.
Dice up your data, measure the impact of your strategy, and adjust your recipe accordingly.

Together, Addvocate and Trapit solve your marketing dilemma by:
Delivering a complete solution strategyIncreasing efficiencyReducing costTriggering engagementProducing ROI/insight
Contact us to learn more

Check out these resources:
Social Selling 101: Master The Basics Of Social Selling
Trapit Blog
Download Your Content Curation Workbook
Trapit Blog
​Why Employee Advocacy? Why Now?
Trapit Blog
Listen To The SGI Success Story
Listen To The HD Vest Success Story
Listen To The Black Tie Creative Success Story
About Blog Careers Press/Media Referral
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